How to write a good cover letter

How to write a good cover letter

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The essential elements

  • A strong opening that grabs attention and explains your interest in the job
  • A short personal background relevant to the position
  • A link between your skills and the employer's requirements
  • Research that shows you know the company
  • A closing with a call to action and your contact details
  • Proofreading by someone else

Length and format

One A4 page at most, preferably shorter. Use the active voice and the first person.

Common mistakes to avoid

  • Reusing an identical letter for several applications
  • Generic language with no personal touch
  • Unsupported claims with no examples
  • Clichéd descriptions
  • Focusing on what you gain instead of the value you offer
  • Irrelevant personal details
  • Spelling and grammar mistakes

If you have little experience

Emphasise your interest in the industry, personal strengths (reliability, curiosity), school projects, group work, voluntary roles and problem-solving ability rather than work history.